{"id":327,"date":"2025-05-13T16:19:24","date_gmt":"2025-05-13T16:19:24","guid":{"rendered":"https:\/\/deanwedgbury.ca\/?post_type=portfolio&p=327"},"modified":"2026-04-06T18:08:15","modified_gmt":"2026-04-06T18:08:15","slug":"brand-support-assets","status":"publish","type":"portfolio","link":"https:\/\/kimberlyvan.com\/?portfolio=brand-support-assets","title":{"rendered":"Brand Support Assets"},"content":{"rendered":"\n

A collection of digital and physical marketing assets created to support various events and initiatives. These include social media posts, emails, merchandise, and promotional items such as t-shirts, aprons, and bookmarks, each designed to enhance engagement and brand visibility.<\/p>\n\n\n\n

2024 T-We Have The Formula T-Design<\/strong><\/strong><\/h6>\n\n\n\n
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Project Overview<\/strong>
A branded t-shirt design created for the student team to wear at conferences and events, reinforcing the “We Have The Formula” theme for the year. The design features “The best pit crew (you could ask for)” on the front, a custom strategic logo on the back, and suggested racing-inspired patches to give it a motorsport aesthetic.<\/p>\n\n\n\n

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2024 Keycard Design for ICEF Rome<\/strong><\/strong><\/strong><\/h6>\n\n\n\n
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Project Overview<\/strong>
A keycard holder design for attendees at ICEF Rome, distributed to school administrators and agents staying at the event hotel. The front features a humorous take on “When in Rome…” with an illustration of a sleeping traveller and the tagline “Sleep well knowing you have the right insurance!” This design aims to make the brand memorable in a lighthearted way.<\/p>\n\n\n\n

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2024 Double-Sided Bookmarks for Student Orientations<\/strong><\/strong><\/strong><\/strong><\/h6>\n\n\n\n
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Project Overview<\/strong>
Created as support materials for student orientations, these bookmarks are distributed to K-12 and post-secondary students through schools. The front features the quote, “Education is the passport to the future,” alongside an illustration of students reading with imaginative elements. The back includes the question, “Do you need to see a doctor?” with a QR code linking to online health services, complemented by an illustration of a high school and multilingual speech bubbles.<\/p>\n\n\n\n

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2024 ICEF Rome Email and Social Media Campaign<\/strong><\/strong><\/strong><\/strong><\/strong><\/h6>\n\n\n\n
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Project Overview<\/strong>
A MailChimp email campaign and social media post were created to promote StudyInsured\u2122’s presence at ICEF Rome. The email targeted school administrators, while the social post featured “See you at ICEF Rome!” along with the event details (Rome | September 14-16, 2024) against a stunning image of the Colosseum.<\/p>\n\n\n\n