I get way too excited about the perfect alignment.
5+ years of brand campaigns, trade show booths, social, motion and web.AI helps me explore ideas faster. My kerning obsession does the rest.
The shelf
pull any book off to open the project
A booth designed for the eye line
To launch the “We Have The Formula” strategy in Berlin, I kept the booth minimal but impactful. I added a photo arch where visitors could stop for a picture, and placed every key message at eye level so it could be read right from the aisle.
Step inside the booth
me, probably nudging something 1px left
Kim, like the Kardashians.
Fewer reality shows, more vector files. I’ve spent 5+ years as an in house designer juggling five brands at once, and somewhere along the way I started leading campaigns from brief to launch, no fancy title required.
I’m happiest when a project touches a bit of everything: print files one day, a motion edit the next, then a WordPress page to tie it all together.
I studied Arts and Business at the University of Waterloo, so I care about the business goal as much as the kerning. Almost as much.
Off the clock, I’m baking butter tarts, playing badminton, or learning Japanese one manga chapter at a time.
TOOLS I USE EVERY DAY- ILLUSTRATOR
- PHOTOSHOP
- INDESIGN
- AFTER EFFECTS
- PREMIERE PRO
- CAPCUT
- FIGMA
- WORDPRESS
- POWERPOINT
- PHOTOSHOP GENERATIVE FILL
- CHATGPT
- CLAUDE
- COPILOT
Thank you!
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