I get way too excited about the perfect alignment.
5+ years of brand campaigns, trade show booths, social, motion and web.AI helps me explore ideas faster. My kerning obsession does the rest.
The shelf
hover over a book to peek, click to open it tap any book to open the project
A booth designed for the eye line
To launch the “We Have The Formula” strategy in Berlin, I kept the booth minimal but impactful. I added a photo arch where visitors could stop for a picture, and placed every key message at eye level so it could be read right from the aisle.
Step inside the booth
me, probably nudging something 1px to the left
Kim, like the Kardashians.
Fewer reality shows, more design files. I’ve spent 5+ years as an in house designer juggling five brands at once, and somewhere along the way, I started leading campaigns from brief to launch.
I studied Arts and Business at the University of Waterloo, so I care about the business goal as much as the kerning. Almost as much.
Off the clock, I’m baking cheesecake, playing badminton and pickleball, or learning to speak Japanese.
TOOLS I USE EVERY DAY- ILLUSTRATOR
- PHOTOSHOP
- INDESIGN
- AFTER EFFECTS
- PREMIERE PRO
- CAPCUT
- FIGMA
- WORDPRESS
- POWERPOINT
- PHOTOSHOP GENERATIVE FILL
- CHATGPT
- CLAUDE
- COPILOT
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