A brand’s first hello to the UK
A brand new website for StudyInsured™ as it expands into the UK. I designed the whole experience, from the page structure and layouts to the visuals, photos and icons, then built it in WordPress with Avada, giving a growing brand a fresh, confident first impression in a brand new market.
- CLIENT
- StudyInsured™ UK
- MY ROLE
- Solo designer, with our copywriter
- WHAT I MADE
- Page structure, visual design,WordPress build
- LAUNCHED
- October 5th, 2026
The brief
StudyInsured™ was stepping into the UK for the first time, and the website had to grab the attention of a brand new audience: international students, their families, and the schools and agents who support them. It needed to follow the existing brand guidelines while giving the whole look a fresh, modern refresh.
What I did
I planned the page structure around what each visitor needs most, whether that’s a student looking for a doctor, a school admin or an agent. From there, I designed clean card layouts, chose friendly photography and a simple icon set, and used the brand’s navy and orange to guide the eye straight to the most important actions.
I built every page in WordPress with Avada, and worked closely with our copywriter throughout, so the words and the design landed as one story.
How it went
The site launched on October 5th, 2026. Before launch, it went through rounds of feedback with the team, and I worked side by side with our copywriter to refine every page, so the design and the messaging tell one clear, confident story.
What I learned: designing for a new market means designing for people who don’t know you yet. Every choice, from the photos to the button colours, had to earn their trust quickly.