I get way too excited about the perfect alignment.
5+ years of brand campaigns, trade show booths, social, motion and web.AI helps me explore ideas faster. My kerning obsession does the rest.
The shelf
pull any book off to open the project
A booth designed for the eye line
To launch the “We Have The Formula” strategy in Berlin, I kept the booth minimal but impactful. I added a photo arch where visitors could stop for a picture, and placed every key message at eye level so it could be read right from the aisle.
Step inside the boothVan, like the Kardashians.
But with fewer reality shows and more vector files. I’ve grown from junior to intermediate at MSH Americas, and these days I lead campaigns across several brands without the title that usually comes with it.
I studied Arts and Business at the University of Waterloo, so I care about the business goal as much as the kerning. Almost as much.
- ILLUSTRATOR
- PHOTOSHOP
- INDESIGN
- AFTER EFFECTS
- PREMIERE PRO
- FIGMA
- WORDPRESS
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