A menu that makes you hungry
A freelance project for Parle By VietFresh: in store Sub of the Day signage and a double sided trifold takeout menu that show off their authentic Vietnamese food, with a clean, modern look that lifts their whole brand.
- CLIENT
- Parle By VietFresh
- MY ROLE
- Freelance designer, concept to print
- WHAT I MADE
- Signage, takeout menu, design brief
- CUISINE
- Authentic Vietnamese
The brief
It started with a Sub of the Day poster to catch customers’ attention in store. After that, Parle By VietFresh brought me back to design a takeout menu that could hold their most popular dishes without feeling crowded. Both had to feel fresh, modern and true to their authentic Vietnamese food.
What I did
For the signage, I kept things bold and simple, so the daily special grabs people’s attention at a glance. For the takeout menu, I organized the dishes into clear categories with vibrant food visuals, so it’s easy to scan and hard not to order from, and I created a set of custom assets to tie it all together.
Sub of the Day signage
The takeout menu
How it went
The client loved the signage so much that they brought me back to design their takeout menu, and kept sending more work my way after that. Last I saw, the Sub of the Day poster was still up in the restaurant.
What I learned: how to manage client expectations. Tight timelines and budget conversations taught me to set a clear scope and deadlines up front, stay calm under pressure, and still deliver work I’m proud of.