A whole company on one sheet
A double sided About Us product sheet for an international insurance company, giving people a clear and engaging introduction to its mission, where it operates, and the insurance and assistance services it offers to people and organizations around the world.
- FOR
- Company introduction
- MY ROLE
- Solo designer, concept to print
- WHAT I MADE
- Product sheet, design brief
- FOCUS
- Mission, global reach, and services
The brief
Create a double sided introduction to the company that explains what it does, who it helps and where it operates. It needed to be quick to scan, easy to hand to anyone new, and clearly on brand from front to back.
What I did
I leaned on clear structure: a strong hierarchy, grouped sections and plenty of breathing room, so each part of the story, from the mission to the global reach and services, has its own spot on the sheet. Everything follows the brand guidelines, so it sits comfortably alongside the rest of the company’s marketing materials.
How it went
The sales reps handed it out to leads and potential clients, and brought it to events. They loved it. The design got great feedback, and they especially liked having all the key information in one place to share.
What I learned: how to fit a lot into a little. The sales reps wanted everything on the sheet, so I worked closely with them to trim the content down without losing anything they needed. The final version had all the info they asked for, in a layout that’s still easy to read.