Big ideas, made friendly
Custom illustrations for StudyInsured™ social media that bring the brand’s stories to life. Each one follows the brand’s look while turning bigger ideas into something simple, friendly and easy to take in.
- CLIENT
- StudyInsured™
- MY ROLE
- Solo designer, concept to final
- WHAT I MADE
- Social illustrations, custom assetsand a design brief
- THEMES
- Canadian winters, San Francisco, and Movember
Surviving Canadian winters
A social post built around surviving a Canadian winter, with custom illustrations that make the coldest season feel a little warmer and a lot more approachable.
ICEF San Francisco
A social post for the ICEF San Francisco event, illustrated to capture the feel of the city and get people excited to stop by our booth and say hello.
Movember
A Movember post raising awareness for men’s health, using playful illustrations to make an important conversation feel a little easier to start.
How it went
These illustrated posts got great engagement and were well received. The team enjoyed the personality and pop of colour they brought to our feed, and while there wasn’t a lot of formal feedback, the engagement spoke for itself.
What I learned: how to build a colour palette that works as a team. Illustrating every piece in Adobe Illustrator taught me to balance lots of bright colours so they feel playful but still clearly on brand, and to keep a consistent style from one post to the next.